App Annie, a San Francisco, CA-based decision-making platform for the mobile app economy, closed a $55m Series D funding.
The round was led by Institutional Venture Partners (IVP), with participation from existing investors Sequoia Capital, Greycroft Partners and IDG Capital Partners. In conjunction with the new financing, Eric Liaw, General Partner at IVP, joined App Annie’s Board of Directors.
The company, which has raised $94m to date, intends to use the funds for product development, international expansion and potential M&A activity.
Led by Bertrand Schmitt, CEO, App Annie combines analytics of one’s own apps with a granular understanding of the competition and market to provide a complete view of one’s mobile business. The company has just launched Usage Intelligence, which provides mobile executives with actionable active user and engagement trends across thousands of apps worldwide. In 2014, it tripled its revenues, acquired mobile analytics expert Distimo, and grew its user base by 75% year-over-year to over 350,000 mobile leaders, marketers and developers. Customers include the likes of Electronic Arts, Google, LinkedIn, Line, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco and Universal Studios.
App Annie currently has more than 300 employees in San Francisco, Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo.
FinSMEs
13/01/2015