Gatcoin, a Hong Kong-based blockchain company offering a solution for mainstream enterprises to transform their traditional discount coupons, shopping vouchers and loyalty points into digital tokens, closed its ICO, at $14.5M.
Read the blog post here.
The company will use the funds for marketing and expansion.
Led by Simon Cheong, CEO, and Chris Tong, COO, Gatcoin provides an app, a wallet, an exchange and an online marketplace for merchants to launch promotions by issuing tokens representing discounts, prepaid credits and loyalty points. The platform allows merchant to distribute their merchant tokens by geo-location, demographics and spending habits enabling enterprises to conduct targeted promotions with greater conversion rates.