Digital signage is not only for large corporations. Small businesses also get to benefit from modern signage for accomplishing various goals, from product information to enhancing customer service experience, advertising and promotion and many other applications. It could be a cost-effective solution for small businesses that need to keep up with the competition. Many companies have already adopted digital solutions apart from traditional formats due to a number of reasons. If you are thinking of embracing this change, here are reasons why you need it.
1. It can grab attention
Based on a study, digital signage advertising did well in grabbing the attention of people compared with other forms of media. To secure a person’s interest, attention should first be captured. This is where digital signage can be effective especially for small businesses that have limited resources. If you want to be noticed by customers, start by having signage perhaps right in front of your shop. Make sure your signage is attractive, unique, interesting and entertaining.
2. It can help with your social media engagement
Social media plays a significant role for small and big businesses alike in promoting their products or services and interacting with customers in the most convenient manner. How does digital signage help you in your social media engagement? It can be as simple as indicating your social media account in your digital signage. Use hashtags that your followers can use. This can help reach more customers especially if you display posts or comments from your valued followers. They may be more interested to follow your account, use your hashtag or mention your brand if they know you value them, for instance by displaying them on your signage.
3. It can reduce waiting time
By using digital displays in your store, you can entertain customers or provide more information about your product or business while waiting for their turn. People now are not used to waiting, because everything is instant. Show something interesting on your screen not just to relay something you want them to know but something that they want to see.
4. It can collect data
Interactive digital signage can collect data that can help in your future marketing endeavours. If you own a restaurant, it can help you choose the right dishes that will stay on your menu or launch a new cosmetic product if you’re in the beauty industry. You can ask people some questions through your digital signage, or use an interactive mirror, for example; something you cannot do with traditional signage.
5. It helps you save costs
Digital displays are a good investment. They have become somewhat imperative for thriving businesses. Indoor displays can last a long time and are easy to maintain. Perhaps the only maintenance you need is software updates, but overall it has a long lifespan.
It pays to make the most of what technology has to offer. You don’t have to spend a lot to use electronic signs to your advantage. You can start by setting up a television on a stylish TV display stand that can make waiting less dull for your customers. Before displaying digital signage, make sure it has the right content for your target market.