Supermetrics, a Helsinki, Finland-based marketing analytics company, closed a €3.5M Series A funding round.
The round was led by OpenOcean.
The company intends to use the funds to accelerate technology and product innovation, and to expand into new markets.
Founded in 2013 and led by Mikael Thuneberg, CEO, Supermetrics is a reporting automation tool for online marketing. It provides marketers with access to all their marketing data dispersed across multiple marketing platforms and collect, monitor, and analyze it.
The platform enables the collection and transfer of online marketing data to any platform, including Google Sheets, Google Data Studio, Excel, and more.
To date, the company has 150,000 users in over 110 countries with clients including Warner Brothers, BBC, PBS, Dyson, Rovio, Unibet, Red Cross, Unicef, Greenpeace, and iProspect.
the company to date has 150,000 users over 110 countries, processing over $10 billion online advertising spend annually.