Hopscotch, a Los Angeles, CA-based developer of a mobile engagement platform for sports, live events, venues and colleges, closed a $5M Series B funding.
The round includes new investors Jackson Capital Management, Pittco Capital Partners and Jim Armstrong of Clearstone Venture Partners and March Capital Partners and Series A lead investors Mosaik Partners and Albrecka. In conjunction with the funding, Alan Garner, Managing Director of Jackson Capital Management, will join the board of directors. Jim Armstrong will join the board of advisors.
The company intends to use the funds to create Hopscotch Labs, which will explore emerging technology and its impact on fan engagement, including augmented reality and artificial intelligence, to improve current products and features among existing verticals, and begin targeting new industry verticals.
Led by Laurence Sotsky, CEO and President, Hopscotch develops a mobile engagement platform that powers the official app for more than 100 major colleges, teams, entertainment venues and live events. The solution provides in-venue functionality that offers access to services like in-seat ordering from concession stands, parking pass purchases, and wayfinding, and gives opportunities for organizations to grow and monetize their mobile presence with additional revenue through sponsorships and advertising.