DirectScale, a Lindon, UT-based software platform purpose-built to serve the direct and social selling industry, closed an $8.5m Series B funding.
The round was led by Grotech Ventures with participation from Origin Ventures and existing investor Kickstart Seed Fund.
The company will use the capital to expand sales, marketing and product development efforts.
Led by Rodger Smith, CEO, DirectScale provides business leaders with a cloud-based software solution that works on mobile or desktop and featuring communication solutions to keep teams connected, ecommerce tools to promote and drive new sales and enrollments, and actionable business reports to track commissions and KPIs.
The platform also offers clients a comprehensive admin tool to configure and manage the back office portal for their sales force and the ability to extend functionality through third party integrations and customizations.
Additional features include prospecting tools for new customers and team members, the ability to train new members through training modules and resource libraries, and tools to allow sellers manage their social media.