Windsor Circle, a Durham, NC-based provider of predictive lifecycle and retention marketing software and services for retailers, raised $6.6m in equity and debt funding.
This included $4.1m in equity funding from new investor Alerion Venture and existing backers Comcast Ventures, IDEA Fund Partners, Origin Ventures, and Triangle Angel Partners and a $2.5m line of credit from Square 1 Bank, a division of Pacific Western Bank.
The company intends to use the funds to continue to expand product development, enhance predictive algorithms and data science capabilities, add new talent to their sales and ecommerce professional services teams.
Led by CEO and co-founder Matt Williamson, Windsor Circle provides retailers with a platform featuring a retention analytics suite, custom segmentation and behavioral tracking tools to build rich consumer profiles, grow lifetime value and increase customer retention. Clients include L’Oréal, Johnson & Johnson, and Ghirardelli Chocolate, etc.