SpotRight, Inc., a Little Rock, Ark.-based audience insights and targeting platform for brands and agencies, raised an additional $6.75m in a combination equity and debt funding.
The round was led by TechOperators and Silicon Valley Bank.
The new funds will be used to further expand product capabilities and to accelerate its next phase of growth.
Led by Todd Greer, CEO, SpotRight connects marketing strategy with media activation to enable agencies and brands to define and view custom audiences, and target the audiences across top media-buying platforms like Facebook, Google, and TheTradeDesk.
The company recently received a Bronze Stevie Award from the American Business Awards for Best New Product or Service of the Year – Marketing Software Solution and was recognized as a finalist for I-Com’s Data Startup Challenge earlier this year.