Appier, a Taipei, Taiwan-based provider of an artificial intelligence (AI) platform that enables enterprises to solve their most challenging business problems, secured USD$33m in Series C funding.
The round, which brings the total amount raised to date to over USD$82m, was led by SoftBank Group Corp., LINE Corporation, NAVER Corporation, Singapore-based EDBI and Hong Kong-based AMTD Group.
The company intends to use the funds to continue to hire talent to increase its engineering and artificial intelligence research capabilities beyond Taiwan, to markets such as Singapore and to expand its presence in the many markets in which it currently operates as well as to grow its portfolio of AI solutions.
Established in 2012 by Chih-Han Yu, CEO, Appier provides the CrossX Programmatic Platform, which brings AI into digital marketing. Its second, Aixon, is a data intelligence platform that allows business users at a variety of enterprises to discover new customers, enrich their understanding of their customer base, and make predictions using AI.
The company currently serves around 1,000 global brands and agencies from offices in 14 markets across Asia, including Taipei, Singapore, Kuala Lumpur, Tokyo, Osaka, Sydney, Ho Chi Minh City, Manila, Hong Kong, Mumbai, New Delhi, Jakarta, Seoul, and Bangkok.