Tremor Video, a New York-based independent video ad network, has raised $37m in funding.
The round was led by W Capital Partners, with participation from Keating Capital, Canaan, Draper Fisher Jurvetson Growth, General Catalyst, Meritech, Singapore’s EDBI, Time Warner and SAP Ventures.
According to a written statement, the company intends to use the funds (half or more) to make acquisitions, build-out its Video Hub analytics platform, which launched in May, as well as expand internationally (mainly in Europe and Asia).
In the past year Tremor has acquired a competitor, ScanScout, and a mobile video ad network, Transpera.
Led by CEO Bill Day, the company intends roll Video Hub out as a freestanding product available to anyone within 2011.
It is currently only available to partners. To this end, Tremor will hire additional salespeople to sell into agencies and brands.