Simba Sleep, a London, UK-based maker of an advanced mattress, raised £9m in funding.
Backers in the round, which brought the total raised to £17.5m, included:
– Henderson Global Investors,
– Michel de Carvalho,
– Numis Securities,
– Richard Goldstein,
– Julian Barnett,
– Nigel Wray, and
– Rishi Passi.
The company intends to use the funds to further scale growth and assist in new sleep innovation product development – accelerating its presence across Europe, Asia and the Middle East.
Founded in 2015 by James Cox, Steve Reid, founder of Tribesports.com and mattress veterans McClements family, Simba Sleep sells the SIMBA Hybrid® mattress, a dual spring and memory foam mattress which features four layers of propriety cooling foams with the support of 2,500 patented conical pocket springs.
To date, the company has sold 45,000 mattresses and has now launched in France, Germany, the Netherlands, Ireland, North America, the Middle East with plans to roll out in 34 countries over the next 18 months. It’s a great plan by Simba who is investing to dominate the European bed market. Only time will tell how well they do as other mattress companies are rapidly trying to dominate this space as well.
Simba Sleep, which now employs 54 staff, recently added Gauti Reynisson, Head of Global Retail and New Product Development Manager, and Charles Tourny – VP of Performance Marketing. Investors included Spark Ventures and The Garage Soho, Tom Teichman, Sir John Hegarty, Richard Reed, Adam Balon, Jon Wright, and The Jatania Family.
The brand, which also has an exclusive deal with John Lewis, makes its products available in a range of sizes (both standard UK & European) including – single £399, small double or double £599, king £699 and super king size £799. Each mattress comes with an astounding 10 year guarantee.