Bloom & Wild, a London, UK-based online flower company, raised £3.75m in funding.
The round was led by Burda Principal Investments, Hubert Burda Media’s investment unit, with participation from previous investors MMC Ventures and angel investors.
The company intends to use the funds to further enhance the customer experience, develop new products, expand its corporate gifting business, and grow internationally.
Established in September 2013 by entrepreneurs Aron Gelbard and Ben Stanway, Bloom & Wild leverages a website and mobile apps to deliver fresh, design-led flowers through a standard UK letterbox. The company currently delivers tens of thousands of bouquets a month to the UK and, as of 2016, Ireland; with plans in motion to develop the business further into Europe in 2017.