ownerIQ, a Boston, MA-based second-party data marketplace, secured a $6m funding round.
Backers were not disclosed.
The company intends to use the funds to continue to grow its marketplace and expand operations.
Founded in 2007 by CEO Jay Habegger, ownerIQ has developed an open solution for brands to share their audience data with their marketing partners.
The Qniverse is a second-party data marketplace which has, at its core, a cloud based audience management platform (CoEx) and a managed services organization designed to enable the facilitation of partnerships and the delivery of value to both buyers and sellers.
Today, the company serves over 600 retailer and product brand marketers.