Emarsys, a Vienna, Austria-based global B2C marketing cloud company, received a $22.3M investment.
TPG Specialty Lending Europe (TSLE), the European specialty lending investment platform of TSSP, provided the financing.
The company intends to use the funds to accelerate innovation in artificial intelligence and data science, and accelerate growth in existing and new markets, such as the U.S.
Led by Ohad Hecht, CEO, Emarsys provides B2C marketers with a cloud platform that integrates customer intelligence, personalization, predictive recommendations and omni-channel marketing automation across all devices and social channels. The platform combines machine learning and data science to convert raw consumer behavioral data into a deep understanding of customer identity, creating personalized customer experiences and journeys.
Customers include eBay, Toys ”R” Us, Nike, MediaMarkt, Canon, Volvo, Sky, American Express and L’Oréal, among others.