Emarsys, a global provider of a B2C marketing platform, raised $33M in Series A equity funding.
San Francisco-based Vector Capital made the investment.
The company intends to use the funds to accelerate international growth in the U.S. and Latin American markets, invest in product innovation and expand sales and marketing teams. In conjunction with the funding, Sameer Kazi, former EVP of Social.com (a Salesforce.com company) and former SVP and GM of EMEA of ExactTarget (also a Salesforce.com company), will join Matt Blodgett and Alok Pandey from Vector Capital to Emarsys’ Supervisory Board.
Founded in 2000 in Vienna, Austria, by Hagai Hartman, CEO, Emarsys provides a cloud platform that integrates customer intelligence, personalization, predictive recommendations and omni-channel marketing automation across all devices and social channels. The solution combines machine learning and data science to convert raw consumer behavioral data into a deep understanding of customer identity, creating personalized customer experiences and journeys.
The company has more than 500 employees serving more than 1,300 clients in 140 countries from 16 global offices. It recently announced the opening of its U.S. headquarters in Indianapolis, with an additional office in San Francisco. The U.S. and Latin American expansion is led by Sean Brady, who joined Emarsys as President of the Americas.