Index, a San Francisco, CA-based retail software company that brings measurement and personalization to the offline world, raised $19m in Series B funding.
The round was led by General Catalyst, with participation from Datalogix founder Rob Gierkink. In conjunction with the funding, Gierkink, an XIR (Executive-in-Residence) at General Catalyst, will chair Index’s board of directors. David Fialkow, General Catalyst co-founder and managing director, also is joining the board.
The company will use the funds to accelerate deployment to grocery, apparel and quick-service retail environments, reach new customers across the U.S., and grow its engineering, product and business teams.
Co-founded by Jonathan Wall and Marc Freed-Finnegan, Index provides a retail software platform that combines secure payments and personalized marketing to enable retailers to build an account for every shopper, unify customer profiles across channels, drive opt-in to deliver personalized marketing, and optimize every campaign. Since raising a $7m Series A in 2013, the company has launched with top national retailers, including American Apparel, The Fresh Market, New Seasons Market, New Leaf, Fairway, Tender Greens, Cava Grill and Dig Inn, among others.