The round was led by General Catalyst, with participation from Datalogix founder Rob Gierkink. In conjunction with the funding, Gierkink, an XIR (Executive-in-Residence) at General Catalyst, will chair Index’s board of directors. David Fialkow, General Catalyst co-founder and managing director, also is joining the board.
The company will use the funds to accelerate deployment to grocery, apparel and quick-service retail environments, reach new customers across the U.S., and grow its engineering, product and business teams.
Co-founded by Jonathan Wall and Marc Freed-Finnegan, Index provides a retail software platform that combines secure payments and personalized marketing to enable retailers to build an account for every shopper, unify customer profiles across channels, drive opt-in to deliver personalized marketing, and optimize every campaign. Since raising a $7m Series A in 2013, the company has launched with top national retailers, including American Apparel, The Fresh Market, New Seasons Market, New Leaf, Fairway, Tender Greens, Cava Grill and Dig Inn, among others.
FinSMEs
01/07/2016