kwik, a Sunnyvale, CA-based service that allows customers to re-order their favorite products, closed a $3m seed funding.
The round was led by Norwest Venture Partners, with participation from other institutional and individual investors.
The NFX Guild company will use the funds to accelerate market availability via business development with brands, retailers, and home delivery services across the United States.
Led by Ofer Klein, CEO and Co-Founder, kwik allows people to order their favorite product via a smart IoT button, interface to payment and delivery systems, and analytics dashboard that enables brands to develop direct relationships with their consumers. Customers register for a button, connect it to their home WiFi, choose their default product(s), and push the button to place their order. In seconds, a text message arrives for confirmation, and the product arrives shortly thereafter.
Current customers include Domino’s, Huggies (Kimberly Clark), and Anheuser Busch.
The company, which also has R&D in Tel Aviv, Israel, is backed by Plug and Play, SeventySix Capital, Correlation Ventures, Ecosystem Ventures, and other institutional and private investors.