RideCell, a San Francisco, CA-based provider of software to power mobility-as-a-service (MaaS), including car-sharing, ride sharing, fixed-route, and dynamic transit services, raised $11.7m in Series A funding.
The round was led by BMW i Ventures with participation from Khosla Ventures and angel investors Mark Platshon and Michael Granoff of Maniv Investments, Gokul Rajaram, Mehul Nariyawala and Navneet Dalal.
The company intends to use the funds to grow its client roster and its core engineering, data science, product, marketing, and sales teams.
Led by Aarjav Trivedi, CEO, RideCell has developed technology that automates end-to-end business operations from consumer apps to day-to-day fleet management, demand and supply analytics, marketing, CRM, and payments.
Its mobility software platform automates operational tasks in running a transportation system enabling cities, campuses and multi-city mobility providers to launch on-demand, car sharing and fixed-route services quickly and optimize and scale them without human intervention.
The company’s dynamic mobility analytics engine allows cities to make data driven policy, infrastructure, and technology decisions by providing a realtime, holistic view of the public and private transportation services that constitute the multi-modal transportation fabric of their city. RideCell can combine data from mobility apps, infrastructure operators, transit operators, and sensors into a unified view.