Azalead, a Paris, France-based provider of B2B account based marketing software, raised €4.5M in funding.
The round was led by Idinvest Partners.
The company will use the funds to accelerate growth and product roadmap.
Led by CEO Nick Heys, Azalead provides an international B2B marketing platform for Account Based Marketing (ABM). Powered by patent pending ID technology that detects company visitors even if they visit from an unregistered IP address, the platform enables marketers to identify, track and nurture target accounts with display ads even if they never fill in a webform. It draws data from the client’s website and a database of over 180 million international companies.
Azalead connects to existing sales and marketing technologies including Salesforce.com, MS Dynamics CRM, Marketo, Pardot, Hubspot and Oracle Eloqua.
Users include enterprise B2B companies such as Microsoft, Canopy and Reed Midem.