POPxo, a New Delhi, India-based digital media company, raised $2m in Series A funding.
The round was led by IDG Ventures and Kalaari Capital with participation from 500 Startups.
The company intends to use the capital to grow operations in English and Hindi, launch new content verticals, increase its video production efforts.
Founded by Priyanka Gill and Namrata Bostrom in 2014, POPxo operates a digital media platform about fashion, beauty and lifestyle for women with a social focus. It leverages “style muses”, a network of editors, artists, designers and entrepreneurs, successful women across various fields.