ScribbleLive, a Toronto, Canada-based provider of a digital content marketing platform, closed a $35m Series D funding round.
The round was led by the OpenText Enterprise Apps Fund (OTEAF) with contributions from Emerillon Capital, Blue Cloud Ventures, Northleaf Venture Catalyst Fund, and a large U.S.-based asset manager, and existing investors Rogers Ventures, Summerhill Venture Partners, Georgian Partners, Export Development Corp. (EDC) of Canada and Waterloo Innovation Fund.
The company intends to use the funds to continue to expand operations.
Led by Vincent Mifsud, CEO, ScribbleLive provides a SaaS-based content marketing and live publishing software platform powered by data science. The solution combines predictive analytics with content planning, creation, and distribution technologies to deliver optimized business results.
Its patented linguistic and mathematical algorithms provide insights to enable marketers to create original content in accordance with their marketing strategy. In addition, ScribbleLive’s workflow technology platform allows marketers to distribute this content across a variety of channels and then measure the effectiveness and engagement.
The solution is used by over 500 enterprises including large global brands such as Red Bull, Bayer, Ferrari, Oracle, Bank of America, Deutsche Telekom, and Yahoo!