Infinite Analytics, a Cambridge, MA-based provider of predictive analytics technology, received a funding of undisclosed amount.
Backers included Ratan Tata and existing investors Nikhil Vora of Sixth Sense Ventures and new investors from Silicon Valley and India.
The company intends to use the funds to expand its technology to verticals beyond retail and e-commerce and hire new people.
Led by Purushotham Botla, Co-founder & CTO, and Akash Bhatia, Co-founder & CEO, Infinite Analytics provides a deep machine learning and predictive analytics platform that merges data from multiple sources (customer demographic data, transactions data, loyalty program data, third party data, open data) to create a 360-degree view of the user. Clients include AirBnB, Comcast, B2W Digital, BabyOye, Croma Retail, eBay, Future Group, Infibeam, NBA, NDTV Retail, amongst many others.
The company, which was born in an MIT class of Sir Tim Berners-Lee, is also backed by Sir Tim Berners-Lee and Deb Roy, Chief Media Scientist at Twitter, who are advisors and investors in the company.