Infinite Analytics, a Cambridge, Massachusetts-based AI knowledge graph as a service platform provider, raised an undisclosed amount of funding.
Backers were a syndicate of investors that include marketing execs from Coca-Cola (one of its clients), John Hancock Investments and others.
The company intends to use the funds to scale up operations and platform for the United States and India, and expand the team.
Led by CEO Akash Bhatia, Infinite Analytics provides an AI platform called Sherlock that provides clients like Pfizer, Coca-Cola, Tata Motors, and many other SMBs, a knowledge graph as a service, to enable consumer behavior analyses and customer acquisition. Sherlock analyzes almost 200m users (anonymized) every day, to understand and predict consumer behavior. Its multiple datasets (40+), allow Sherlock to identify correlations and patterns in consumer behavior, that are both, offline and online, giving a complete footprint of their lives. This provides a big impact, especially when it comes to Customer Acquisition.
FinSMEs
02/03/2022