Taykey, a NYC-based provider of trends-based advertising solutions, raised $15 million in new funding.
Backers included Innovation Endeavors, Eric Schmidt’s venture firm, MSR Capital,and current investors SoftBank Capital, Sequoia Capital, Marker LLC and Tenaya Capital.
Led by Amit Avner, CEO and founder, Taykey has launched a new marketing platform for brands like AT&T, Verizon, Proctor & Gamble, Disney, Marriott, MasterCard, Microsoft, Google, Starbucks and Toyota to automate the discovery and activation of trends. Historically, the company has applied its trends discovery engine to programmatically buy media that is relevant to brands’ key audiences, in real-time. With its new marketing platform, Taykey is broadening the applications of its real-time advertising solution so businesses can apply the trends-based insights to wider marketing strategy, including social media content, audience insights and market analytics.