BlueConic, a Boston, MA-based provider of a customer engagement platform, raised $4m in Series A financing.
The round was led by CommonAngels.
The company, which has now raised $8m in total, intends to use the funds to expand into the U.S. market.
Led by CEO Bart Heilbron, CTO Martijn van Berkum and newly appointed senior vice president of sales David Paquette, BlueConic offers a SaaS-based online customer engagement platform that leverages a Big Data profile interaction store and machine learning to help marketers synchronize relevant communications across web, mobile and social channels in real time.
Brands including Volvo, ING and Pitney Bowes and others use the platform to solve their customer engagement, channel optimization and permission marketing challenges.