The investment (of undisclosed amount) was made via SunBridge Startups LLP.
Established in 2012 by CEO Jonathan Yaffe and COO Daniel Yaffe, AnyRoad is an online platform that works with governments and guide associations around the world to bring technology to typically offline commerce.
Tour guides can use the company’s CMS to produce personal pages and manage reservations for free and tourists can access niche tours such as adventure holidays, art and cultural tours and bird watching.
AnyRoad which also features an internal ratings system and social recommendations, donates 5% of their revenues to local non-profit organizations chosen by the tour guides.
The company currently is focusing its operations in six markets (San Francisco, New York, Tokyo, Israel, London, Rio de Janeiro) around the world and plans to further expand into 15 cities by next summer starting with Greece, France, and Korea.