AnyRoad, a San Francisco, CA-based Experience Relationship Management (ERM) platform, closed $9.2m Series A funding.
The round was led by Andreessen Horowitz, with participation from a16z’s Cultural Leadership Fund and previous investors Rally Ventures and Precursor Ventures. In conjunction with the new round, David Ulevitch, general partner at Andreessen Horowitz, will join the company’s board of directors.
The company intends to use the funds to increase the capabilities of its platform and deepen its integrations with other technologies.
Founded by brothers Jonathan and Daniel Yaffe, AnyRoad is an Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns. The company allows companies to create brand loyalty, change consumer behavior, and understand their brand associations through data intelligence sourced from experience-based marketing.
Companies like Anheuser-Busch, Honda, Michaels, and AEG use AnyRoad to measure the impact of their experiential marketing.
The software integrates into CRM, loyalty, ERP, and POS systems.