JustGo, a London, UK-based social media audience management platform for the music and entertainment industry, raises $1.7m in funding.
Backers included its Founder and CEO Justin Golshir, Freddie Achom’s Rosemont Group Capital Partners and founding investors in Beatport. As part of the deal, Jonas Tempel, the Co-Founder and former CEO of Beatport, which was acquired by Robert Sillerman’s SFX Entertainment (Nasdaq: SFXE) earlier this year, has been appointed Chairman of JustGo’s Board.
The company intends to use the funds to introduce new revenue opportunities for its users including content monetization, commerce and connecting corporate brands with entertainers throughout the world. It plans to open an office in the United States in Q1 2014.
Launched in April 2013, JustGo provides a platform to publish content across multiple social media platforms (Facebook, Twitter, Instagram, YouTube, SoundCloud and Mixcloud) and to capture a significant amount of social data to helping entertainers engage with, and monetize, their digital audiences.
The company, which currently generates revenue from monthly subscriptions, launched its beta exclusively focused on the electronic dance music “EDM” industry.
Its has a user base of more than 50,000 including Armin Van Buuren, Above and Beyond and Arty.