Vivid Technologies, a Pakistani originated and now London, UK-based customer service startup, closed a seed funding round of undisclosed amount.
Backers included Sunbridge Ventures, Telefonica, Conrad Labs and Rosemont Group Capital Partners.
Led by Omer Khan, founder and CEO, Vivid Technologies aims to reduce customers’ waiting time by putting customer service calls into an app. Its cloud-based technology adapts the traditional customer service IVR (Interactive Voice Response) systems into an interactive, visual and touch experience that allows users to send in pictures or a sound clip of the issue that’s causing them to call the company’s helpline, thus helping the customer service representative give better assistance and not be reliant on customers having to describe their issues.
The company plans to expand its B2B services, by offering options of value-added services for corporate clients, as well as multimedia content such as Chat room applications, company information, music, games, and videos, that users can engage with while waiting to be connected to call center agents.
Incubated at Plan9 and accelerated at LUMS Center for Entrepreneurship, Vivid then joined Microsoft Ventures London and BlackBox Connect (sponsored by Google) USA accelerator programs.