The investment – whose amount was not disclosed – is designed to help the company scale software, continue its U.S. expansion and further internationalize the business. In conjunction with the deal, J. Morgan Seigler and Jonathan W. Meeks, a Principal and a Managing Director at TA Associates respectively, LLP will join Flashtalking’s Board of Directors.
Founded in 2001 by Paul Cunningham, CEO, the company provides a software platform for intelligent ad serving – the creation and delivery of online advertising campaigns, including post-delivery analytics and reporting.
It offers products for desktop, tablet and mobile devices across multiple ad formats, including video, rich media and standard display.
Flashtalking has additional European offices in Leeds and Cologne, and U.S. facilities in New York, Chicago, Los Angeles and San Francisco.