Appfire Receives $100M Strategic Investment From TA Associates


Appfire, a Boston, MA-based provider of apps that help teams solve modern challenges with digital solutions, received a $100m investment from TA Associates.

TA’s investment in Appfire follows a $49m strategic investment from Silversmith Capital Partners in May 2020. Since Silversmith’s investment, the company has made six acquisitions within the Atlassian ecosystem—Artemis, Beecom, Bolo, Botron, Innovalog and Navarambh—expanding its presence.

With this investment, Appfire intends to continue its leadership within this ecosystem with more than 85 purpose-built products on the Atlassian Marketplace and over 110,000 active installations worldwide.

Founded in 2005 as a professional services company and led by CEO Randall Ward, Appfire has developed domain expertise in creating, launching and distributing apps through the Atlassian Marketplace. The company’s portfolio of apps (including Artemis, Beecom, Bob Swift, Bolo, Botron, Feed Three, Innovalog and Wittified) empowers teams worldwide with workflow automation, business intelligence, publishing and administrative tools, at companies, including Google, Amazon and Starbucks. product brands comprise the largest portfolio of apps on the Atlassian Marketplace with 85+ purpose-built products and over 110,000 active installations worldwide.

As part of the investment, Michael Libert and Hythem El-Nazer of TA have joined Appfire’s Board of Directors.