Yapert, a San Diego, CA-based interactive mobile magazine, raised $1.2m in seed funding.
The round was led by Tech Coast Angels, with participation from Desert Angels, Pasadena Angels, and other independent angel investors.
The company intends to use the funds for continued platform expansion and sales & marketing efforts.
Founded by CEO Phil Kelly, along with Rick Cooper and Michael Young, Yapert aggregates visual content from social media networks into streams based on commonly searched interests such as entertainment, fashion, health & fitness, lifestyle, music, etc. It allows fans to customize the app through the Favorites option and receive notifications when there is new content or a direct message from the interests they care about the most.
Yapert is currently available on iOS.
The company, which had raised $500k during its initial round in 2012, is now actively hiring (read here).
Phil Kelly started his career with Motorola, and last served as VP and General Manager of Motorola’s Land Mobile Products Sector in North Asia. Based in Hong Kong, he was responsible for China, Hong Kong, South Korea, Taiwan, Japan and the Philippines and was responsible for creating the first telephone/direct mail sales operation for Motorola’s US division.
He then served as President of the Dell Computer Corporation Asia-Pacific. At Dell, Kelly was responsible for 49 Asia-Pacific countries, launched manufacturing centers in Penang, Malaysia and Xiamen, China.