Virool, a San Francisco-based video advertising startup, closed a $6.62m funding.
Backers included Thomvest Ventures, Menlo Ventures, Draper Fisher Jurvetson, Phenomenon Ventures, TMT Investments, DominateFund and FundersClub, Sam Altman, Paul Buchheit, Troy Carter, Dave McClure, Farzad (Zod) Nazem, Erik Moore, Mike Collett, Yuri Milner and Garry Tan.
The company intends to use the funding to expand adoption of its platform.
Led by Alex Debelov, co-founder and CEO, Virool is a social video advertising platform that helps advertisers reach people they desire with their videos by promoting them inside Facebook games, mobile apps, blogs and websites. It works with publishers, who are paid for every video they show inside their properties. Advertisers only pay when someone watches their content for 30 seconds or longer.
A graduate of the Y Combinator incubator program, Virool currently has more than 30,000 customers since its launch in March, 2012.
Customers range from small businesses, independent musicians and filmmakers to brands such as Intel, Samsung, K-Swiss, Sony and Orbitz.