Rover.com, a Seattle, WA-based digital dog boarding platform that connects dog owners with trusted sitters, secured $7m in Series B funding.
The round was led by new investor Foundry Group, with participation from existing investor Madrona Venture Group.
The company intends to use the capital to further develop its community.
Led by Aaron Easterly, CEO, Rover.com operates a platform that matches dog owners with approved, reviewed and insured pet sitters. It offers an online and mobile experience, backend support that verifies and reviews sitters, insurance coverage, as well as access both to licensed veterinarians via VetLIVE and customer emergency service support.
Rover.com currently has a community of over 100,000, with access to sitters in over 4,300 cities. The company is also rolling out a personalized video service from Animoto, which allows sitters to submit photos of the dogs they are watching.
In conjunction with the funding, Brad Feld, Managing Director of Foundry Group, will join the board (read his thoughts on the investment here).
FinSMEs
04/02/2013