Adara Inc., a Mountain View, CA-based provider of global marketing solutions, secured $20m in funding.
The company intends to use the capital for new product development as well as for international expansion.
Founded in 2005 and led by Layton Han, chief executive officer, Adara offers a proprietary audience platform that enables top brands to monetize their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary first-party data, the company’s solution enables advertisers to reach real individuals, while maintaining complete anonymity. Data partners then gain ancillary revenue streams and the ability to deepen their relationships with customers through targeted offers and communication.
Clients include top brands from travel, retail and financial services.
Adara is currently hiring (read here).