HYP3R, a San Francisco, CA-based location-based marketing company, raised $17m in Series A financing.
Backers included Structure Capital, Rokk3r Fuel, Thayer Ventures, Silicon Valley Bank and other strategic investors.
The company intends to use the funds to expand its ability to build enterprise-level relationships and continue to deliver marketing efficiency to its partners.
Founded in 2015 by Carlos Garcia, CEO, HYP3R is a location-based marketing platform for companies to acquire high-value customers, build loyalty through real-time engagement and surface emerging trends through detailed analysis. The platform, which geofences hotels, casinos, cruise ships, airports, fitness clubs, stadiums and shopping destinations across the globe, is used by companies in travel, retail, fitness and entertainment use HYP3R to acquire and engage customers in the context of location.