clipkit, a Berlin, Germany-based video marketer, has raised a mid-seven-digit Euro funding.
Backers include T-Venture and IBB Beteiligungsgesellschaft.
The company intends to use the funding to further develop its own video player technology and to expand video content library as well as network reach. clipkit plans to add creative sales, product, and technology experts to its 24 member team (http://www.clipkit.de/de/ueber-clipkit/jobs.html) and extend national and international partnerships focused on distribution of video content to any end-user device.
Led by CEO Mathias Blüm, and Cengiz Kurt, the company specializes in the syndication of premium video content, which is distributed and marketed on mobile and stationary websites – via their own video player. It aims to support publishers in getting relevant video content presented in the look and feel of their websites, blogs, social networking profiles or mobile applications as well as advertisers in accessing to more than 100 million marketable video views per month.
clipkit also offers flexible cooperation alternatives, e.g. internal video syndication and white label solutions for publishing houses or secondary monetization measures for existing video networks.