OpenX Technologies, Inc., a Los Angeles-based provider of digital advertising technology, has completed a $20m Series D funding round.
The round, which brings the total amount raised to date to more than $50m, was led by SAP Ventures, with the participation of additional new investors AOL Ventures, Mitsui & Co. Global Investment, Inc., and Presidio Ventures, and existing shareholders Accel Partners, Index Ventures and DAG Ventures.
The company intends to use the capital to expand internationally and drive further adoption of OpenX Enterprise, its Software as a Service revenue serving product, which enables publishers to manage exclusive, guaranteed, non-guaranteed and real-time revenue sources all in one unified platform.
In conjunction with the financing, SAP Ventures will take a seat on OpenX’ board of directors.
Customers include Groupon, Excite Japan and Business Insider.
The company is led by CEO Tim Cadogan.