Movinto Fun AB, an Åre, Sweden-based company that develops and commercializes innovative interactive entertainment solutions, has closed a SEK3.25m round of funding.
Investors include existing shareholder STING Capital AB, new backer SamInvest and other business angels.
The funds will enable the company to launch its first product – BodyBug® – during Spring 2011.
BodyBug is a patented motion-based and portable game console (HW device) including software such as downloadable games and web services. The product, which is currently under industrialisation, is targeting young females on a global market.
Movinto Fun is also in the process of hiring a Marketing/ Event Director and a C-Programmer/ Game Developer.
Founded in 2007, the company is a spin off from scientific interdisciplinary research at Interactive InstituteKTH and , Sweden.