Fitbit, a San Francisco, CA-based company that is creating consumer products in the field of human instrumentation, recently raised $9m in funding.
Investors included Foundry Group, True Ventures and SoftTech VC.
The company’s first product is a device containing a 3D motion sensor that accurately tracks calories burned, steps taken, distance traveled, and sleep. This data can be uploaded to Fitbit ‘s web site, which also allows the user to enter additional information, including food, activities, weight, heart rate, blood pressure, and glucose levels.
Information is presented in multiple views – daily, weekly, monthly, average, low, and high. The site also contains social features to allow users to share data with friends and have competitions around measurements.