Eden Chocolates Holding, a Jabbeke, Belgium-based producer of the “Senz” brand chocolate, has received a €7m equity investment from Gimv-Agri+ Investment Fund and Gimv.
The new capital will enable the company to expand in China and to launch its products in more mature markets. In order to accelerate the route to market, Eden Chocolates works with tier-1 partners, including the nearby located Barry Callebaut.
The company markets a branded premium product in two niches:
– a modern luxury chocolate made by Belgian master chocolate confectioners in the emerging Chinese market;
– a mass prestige chocolate brand in Europe and the United States.
Founded in 2007, the company has production facilities in Jabbeke, Belgium and Suzhou, China.