Get Satisfaction, a San Francisco, CA-based social CRM platform, has raised $6m in Series A funding.
The round was led by Azure Capital Partners, with participation from OATV and First Round Capital. They join original investors O’Reilly AlphaTech Ventures (OATV), First Round Capital, SoftTech VC, Kapor Capital and Freestyle Ventures.
In conjunction with the funding, Cameron Lester, General Partner from Azure, joins Wendy Lea, CEO, Thor Muller, CTO and Co-founder, and Bryce Roberts, Managing Director from OATV, on Get Satisfaction’s board of directors.
The capital infusion will allow the company to expand its team, accelerate product and market development and invest in strategic partnerships with digital agencies, CRM providers and distribution partners that serve the small to medium business segment.
Satisfaction’s platform helps companies to reach customers on social networks such as Facebook and Twitter to improve the support experience, develop better products and build brand loyalty.
With Get Satisfaction, each customer expression (a search, tweet, blog post, website visit or Facebook “Like”) is posted in the service’s community and can be turned into actionable insight companies can use throughout product development, public relations, relationship marketing, brand management and customer service processes.
The platform connects with existing enterprise tools including Salesforce.com’s Service Cloud and Zendesk.
Since launching in 2007, more than 40,000 customer communities have been created in the Get Satisfaction network. Customers include companies like Zappos, Microsoft, Procter & Gamble, British Telecom, Mint.com (Intuit), and social web start ups like Foursquare and StumbleUpon.
In addition to unveiling new branding and a new website, the company hired Jeff Nolan as VP of Product Marketing and Tony Pribyl as Director of Strategic Partnerships.