Visual IQ, a Needham, MA-based provider of provides software and services supporting marketing investment decisions, completed a $3m growth funding.
The investment was made by Fog City Capital.
The company plans to use this new capital to expand its team, advance strong partner relationships and its technology infrastructure.
Its software-as-a-service analytics solutions help marketers and agencies improve return on marketing investments with performance insights across the complex and ever-expanding media mix.
Clients include AT&T, CVS, Texas Instruments and Vanguard Financial. The company also partners with leading media and creative agencies and other marketing technology companies to bring its solutions to their clients.
Commenting on the funding, Manu Mathew, Founder and CEO of Visual IQ, was quoted as saying: “We are excited to partner with Fog City Capital to help us scale our growth, particularly given their domain expertise in digital marketing and analytics”.