ChoiceStream, a Boston, MA-based full-service programmatic media-buying company, raised $7.5m in Series B funding.
The round was led by Fred Alger Management. In conjunction with the funding, Daniel Chung, CEO and Chief Investment Officer of Fred Alger Management, will join ChoiceStream’s board of directors.
The company intends to use the funds to expand its programmatic platform by further investing in survey-based targeting, dynamic creative, and audience insights capabilities.
Led by Eric Bosco, CEO, ChoiceStream provides online, video, and mobile advertisers with an advertising platform featuring real-time bidding and machine learning to optimize the buy. Its services include creative development, campaign management, complete transparency, and custom insights.
It is used by companies like Zappos, Dunkin’ Donuts, and AAA.