ChoiceStream, a Boston, MA-based provider of programmatic advertising for brands and agencies, raised $14m in Series C funding.
This round was led by a new investor North Atlantic Capital, with participation from previous investors.
The company intends to use the funds to further develop its managed services offering, launch an expanded self-service product to bring programmatic to brands and agencies and boost international expansion efforts.
Led by Eric Bosco, CEO, ChoiceStream runs programmatic advertising campaigns for brand and agency clients, managing each phase of a campaign, from pre-launch planning to completion.
Through the collection of poll-based, proprietary data specific to each client’s campaign, via Pollshare, the company creates custom, targetable audiences, optimizes results in real-time and provides audience insight throughout each engagement.