Trace, a Columbus, OH-based provider of a platform that empowers creators to build location-based AR spaces, raised $2M in Pre-Seed funding.
The round was led by Rev1 Ventures and Impellent Ventures. Other investors included Everywhere Ventures, Ohio Innovation Fund, Portland Seed Fund, Allied Venture Partners, Service Provider Capital, Astir Ventures, Move VC, and Phoenix Venture Fund. Private investors in the XR space and scout funds from Andreessen Horowitz, Sequoia Capital, and Index Ventures also participated.
The company intends to use the funds to accelerate development of its platform (currently in closed beta).
Founded in 2021 by Greg Tran, Martin Smith, and Sean Couture, Trace is developing a creation platform for contextual augmented reality experiences that brings interactive digital elements to real spaces around the globe.
Early customers using the platform for brand activations and training include Fortune 500 institutions such as Deutsche Telekom, Qualcomm, Telefónica and Lenovo.
Commenting on the news, Greg Tran said: “Trace uses a beginner-friendly approach to creation so that AR deployments that previously took months can happen within just a few moments. What Canva did for graphic design and SquareSpace did for websites, Trace can accomplish for AR.”
FinSMEs
24/04/2024