Little Borrowed Dress, a New York City-based online bridesmaid-dress rental company, raised $1.25m in seed funding.
Backers included Index Ventures, a16z, Launch Capital, Neu Venture Capital, NYC Seed, Charles Smith, David Tisch (BoxGroup), Rett Wallace and Joanne Wilson.
The company intends to use the funds to accelerate groth.
Led by Corie Hardee, founder, Little Borrowed Dress rents (at just $50) a line of bridesmaid dresses that it designs and manufactures in New York City.
The company first launched its site in July 2012 and introduced six new styles and five new color options last week.
Customers can schedule “virtual fitting appointments” via Google hangouts, or can try on dresses in person if they like, either at its New York City showroom or at one of the trunk shows the company organizes in cities across the country.
Little Borrowed Dress also sells its dresses through its site.