TheyDo, an Amsterdam, Netherlands-based provider of a journey management platform, raised additional $34M in funding.
The round, which brought the total amount to $50M, was led by Blossom Capital, supported by existing investors Arches Capital and InnovationQuarter and joined by Steven Van Belleghem, HighSage Ventures and 20SALES.
The company intends to use the funds to further develop its platform, increase R&D, focus on AI and data ingestion, and build out its customer-facing team in the United States.
Led by CEO Jochem van der Veer, TheyDo provides a journey management platform, which enables organizations to manage their complex journeys and optimize them for efficient growth, removing the need for constant transformation. Businesses are able to do journey strategy, planning and execution all in one platform and align the silos with the customer journey.
TheyDo is used by global brands, including Cisco, Ford, Johnson & Johnson, Home Depot, and Polestar.
The company has a team of 70 worldwide and is expected to reach 100 before the end of the year.
Commenting on the news, Jochem van der Veer said: “What’s most exciting about our growth is we’re not just building a company or a product – we’re fostering a movement of journey-centric companies. We’ve simplified the biggest business problem of the last century: working customer-centric at scale. With journeys at the heart, we’re bringing an operating model that is agile and customer-centric.”
FinSMEs
18/03/2024