WIT, a NYC-based provider of a digital activation platform across sports and entertainment, raised an undisclosed amount in funding.
The round was led by McCarthy Capital out of their Emerging Growth strategy.
The company intends to use the funds to scale its operations, accelerate product innovation, invest in new verticals, and expand the team.
Led by Vaidhy Murti, Founder and CEO, WIT offers a digital activation platform that powers experiences in sports and entertainment. Its experiences provide marketing efforts, enhance brand partnerships, capture first-party data and drive revenue. Partners include numerous venues, leagues and teams across the NFL, NHL, NBA, WNBA, MLB, MLS, NWSL, and NCAA.
Commenting on the news, Vaidhy Murti said: “We are in the early stages of a digital revolution, and this investment will empower us to further deepen our commitment to our people and our partners. Our exponential growth has been made possible by our incredible team members and dedication to excellence, and we’re only just getting started.”
FinSMEs
14/02/2024